The Brand You50 - Tom Peters

Title: The Brand You50: Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!, 1999, Tom Peters

You can read reviews at Tom's Books. Points I want to put forward are :

1. Very simple and lucid.
2. Amazingly simple 50 points illustration...
3. Simplistic simple methods on achieving 'WoW Everyday' 
Andrew Grove may have said 'Only the paranoid Survive', but here, Tom chants Shun Cynicism !!! Strive for Wow !!! SAV !!! 
Cynicism is easy. It's common like Dilbert. It's the 'signature work' that shouts you in a Brand. 

Yes...The Brand You !!!. You are the CEO of your life !!!